Receipts

So I was thinking about other ways in which the campaign could reach people.

Initially I though that it could be an idea to promote using rubbish trucks so when they're driving around town people would think about what they're throwing away.

So I mocked up one of the posters on a rubbish truck.

But this really wasn't working for me. I wasn't that keen on the image I would have preferred the truck to be in a more residential area.

Thinking again about how people could become aware of the campaign and in order to target those who were buying new objects. I thought it could work if consumers could see the campaign on their receipts. 

Therefore, as soon as they purchase an item they are immediately thinking about the future this item will have an could be made aware of the opportunities available to them as a consumer if their product were to break or go out of style.

So I took a photo of me holding a receipt from Jessops and overlayed a poster which I made using the back shot of the mouse.