Saturday, 16 June 2012

Making the used and broken appear beautiful.


So I started trying to photograph this phone but decided to try instead with a black background.

I started thinking about advertising which makes products appear beautiful - perhaps trying to sell them for more money than they are worth.

It made me think of the beats headphones and I came across these adverts.





The black background with the spotlight makes the object seem so important and luxourious - untouchable.

Could I re-create this my used and worn items.

I would love to try and create that allure you had for the item when you originally bought it.

I was also not really happy with the name 'Oboslete'

I felt it had negative connotations.

What I wanted to focus on was the positive side - the ability to breathe new life into these so called 'obsolete items.'

So for the minute I am going to work with the name

'The secret life of products.'

However, other words I've been thinking of include: rejuvenate, resuscitate , rebirth.

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