It's a campaign to raise awareness of sustainability within the clothing industry.
I noticed how the social side of the campaign was really important - being able to connect with your friends and view each others 'closets'. The fact they have an associated app is really clever - so you can take photos on the go and be connected with the campaign wherever you are.
I also really liked the map feature where users can see local sustainable or fair trade clothing outlets - this works so much better in the iphone app.
I thought the badge and point side of it was also interesting. As you use the website more, for example uploading your first photo, you gain points and earn badges for certain activities. This is a really interesting way of getting people to keep using the site - you want to earn more badges and gain points.
The ease of using this website is important - I found it a little confusing at first.
Lastly, I thought the fact they had a magazine connected to the campaign was really helpful as well as the fact they show designers who have some aspect of sustainability about them.
The vibrant colours give it a younger feel - maybe this is something I should think about depending on who I want to aim the campaign at.
No comments:
Post a Comment