I have been thinking about designing a website and campaign that highlights the issue of obsolescence but creating a database of obsolete objects and their reasons for being in this state.
I would also like the website to be a place where companies could promote the longevity of their products and could communicate with consumers directly. It seems that with some companies and specific products you have to go through a third party if you wish to fix the item yourself.
Although I understand that companies obviously want to make money and it raises the question what would be in it for them? Well, as I have found there are some companies such a Vitsoe and Huit that use the sustainibility factor to their advantage. Also, I think you have to remember that oil, which is found in thousands of everyday products, is a finite resource and as the years progress and amounts decline what is going to replace oil in plastics as the only alternative available currently is worse for the atmosphere.
I wrote a tagline for the website/campaign which would be:
To inspire the longevity of products; both on a consumer and company level.
I then started designing posters; each poster would focus on a particular object and why it could be seen as being obsolete.
No comments:
Post a Comment