Hiut Denim

Really interesting jeans company who put 'a history tag' in their jeans so they can be traced wherever they go.

http://hiutdenim.co.uk/blogs/story/5649492-the-history-tag

Although their jeans are a lot more pricey than a pair on the high street they're proving so popular theyre currently not taking any more orders.

It seems there is a market for providing higher quality products that will last longer.