Vitsoe - Against Obsolescence

Vitsoe are a shelving company in London who have a strong stance against obsolescence within products.

They say:

Planned obsolescence is the design and manufacture of products that are deliberately intended to have a limited useful life.

The result is that you are forced into an everlasting cycle of replacing, repurchasing and repeating. Vitsœ stands against this world.

Outside there is what Dieter Rams would call an “impenetrable confusion of forms, colours and noises.” Most people call this a sale.

Sales are generally for clearing stock before it becomes obsolete.

For 50 years Vitsœ has stood against product obsolescence, which means you can still add shelves to your old system.

That’s why we do not have any obsolete stock and why we do not have a sale. It’s an avowedly long-term and single-minded attitude.